da realbet： A London-based Indian company along with a British advertising agencyhas won a prized contract from the England and Wales Cricket Board(ECB) to popularise cricket among children in the 6-12 age group inthe country
da bwin： Staff and Agencies19-Jul-2001* Indian company wins contract from ECBA London-based Indian company along with a British advertising agencyhas won a prized contract from the England and Wales Cricket Board(ECB) to popularise cricket among children in the 6-12 age group inthe country. Under the contract, Raymedia Limited, founded andoperated by veteran journalist Ashis Ray with British advertisingagency Interfocus, will produce children-friendly cartoon filmsentitled ‘The Pride Side’ which will generate interest among childrenin the game of cricket.The programme which was launched at the Lord’s cricket ground onWednesday in the presence of ECB representatives, English captainNasser Hussain and 30 children is envisaged to run for five years.Ray told PTI that this is the first venture of its kind anywhere inthe world. He hoped to create a TV series and comic strip as part ofthe programme. Ray, formerly of BBC and CNN said “It is a proud momentfor any cricket lover when merit is found in a proposal in what isstill the home and a major laboratory of the game.” Asked about thefunding for the project, he said it would mainly come fromsponsorship.Asked why he had not taken such a proposal to the Board of Control forCricket in India (BCCI), Ray said “Raymedia will be delighted to tryand solve any problem the BCCI may have. We are always at the serviceof India.”* Kumble to return to full fledged competitive cricketAfter an injury lay-off for several months, leg-spinner Anil Kumblereturns to full-fledged competitive cricket later this month testinghis fitness at a high level of the game.Kumble, out of cricketing action after his shoulder injury sustainedin Sharjah in October last year, has been named captain of theKarnataka State Cricket Association XI in the KSCA Diamond Jubilee AllIndia Invitation tournament. The tournament which is scheduled to beplayed in Bangalore from August 1 to 15, is expected to give a clearpicture on the status of his fitness. He may also take part in the AllIndia Buchi Babu invitation tournament to be held in Chennaiimmediately afterwards.Earlier this month, Kumble appeared for a match representing his almamater club Young Cricketers in the KSCA-Coca Cola third divisionleague match against Dooravani Cricketers. At that time, he had comeup with the figures of three for 49 as his team won by two runs in athrilling encounter.* Kumble to lead KSCA XIAce Indian spinner Anil Kumble, starting on the comeback trail aftersurgery on an injured shoulder, will lead the KSCA XI in theforthcoming KSCA Diamond Jubilee All India Invitation tournament forthe Coromandel Cement Trophy to be played in Bangalore from August 1.According to a Karnataka State Cricket Association pressrelease, theother members of the team are: Mithun Beerala, Rowland Barrington,Vijay Bharadwaj, VS Thilak Naidu, Rajashekar Shanbal, Deepak Chowgle,Sunil Joshi, BKVenkatesh Prasad, G Chaitra, Santosh Vadeyaraj, DavidJohnson, Vinay Kumar and Senthil Kumar.
